Connecting to Readers

So many readers…so little time to make the right connection!! For authors, with busy schedules, and always working on the next book, it is important to find ways to connect with your loyal readers and engage with new readers. Join this panel of industry professionals as they share opportunities and tools that will help you stay productive and reach readers. Learn how to use Hootsuite to connect your readers all while making your writing life easier. Learn how to schedule posts, manage your writing announcements, monitor your mentions, and engage your readers. Get insight on specific steps authors can (and should) take to expand their profile, their brand, and their platform with unique social sharing strategies.

Moderator:
Susannah Greenberg, President, Susannah Greenberg Public Relations

Susannah Greenberg, President, Susannah Greenberg Public Relations, a book publicity firm for publishers, authors and the book industry, was the launch publicist for the best selling business book Who Moved My Cheese? and the first ever National Poetry Month.  She was a judge for the Audies Awards for audiobooks, and helped select the Young Adult Book Buzz books for BookExpo America. This year marks her fourth year speaking at uPubU on book publicity. She is a member of the Women’s National Book Association and the Women’s Media Group. Her web site: http://bookbuzz.com

Speakers:
Denise Alicea, Book Blogger and Professional Freelancer

Denise Alicea, book blogger and professional freelancer works in social media, IT and for tech giant Apple as a certified trainer for several years. Denise has always loved working with people. Using WordPress and degrees in Marketing, Public Relations and Creative writing has opened a variety of doors. Denise is now taking those skills and offering it tot those who need them. For her love of books, she runs the book blog, The Pen and Muse Book Reviews, and her company, Moons Stardust Designs, LLC as freelance consultant. An award-winning author, Denise has had the pleasure of speaking at BookExpo America and several chapters of Romance Writers of America.