Looking For Content Marketing That Gets Results?
Forget websites, social media and blogs. “Think — and do — like a publisher” to build and market your Content Hub.
Welcome to Publi.io from Keith Reynolds
A Content Hub is a multimedia “deep dive” with a variety of curated news, journalistic quality articles, videos, user-generated content, downloads, webinars and so forth that your prospects find relevant and useful… built on marketing automation, connected to your CRM and promoted across all your channels. Content Hubs are an owned media asset that has measurable ROI. I have found great success in branding a content hub with a name. Untapped, The Stamford Symphony, and The Accordia Group’s “Agility Economy” are prime examples of our work.
Unlike traditional publishers that sell advertising and sponsorships to create value, a Content Hub’s value to your brand derives from leads generated, opportunities created and advertising budget saved. You just have to have the content, systems and data necessary to manage and track your results.
Using a methodology we call “The Publisher’s M.O.,” the team at Publi.io LLC helps managers, agencies and entrepreneurs achieve their content marketing goals. We help you take the mystery out of content marketing ROI, develop impactful strategies and get your team on board to perform at the highest levels.
We can produce a Content Hub for you, work with you on content strategy and ROI assessment, Northstar idea development, SEO content creation and distribution, or empower your team for success with workshops and talent development services. We also write and edit white papers, presentations, ebooks, articles, videos, and other thought leadership pieces to help executives put their best foot forward and we produce events that bring it all together.
You can read more about the Publisher’s M.O. and how we can help you achieve your ROI goals in my book: The New Content Culture: Think like a publisher to grow your business. Here’s a preview.
Sound interesting? Let’s discuss your goals and see if there is a fit.
WORK WITH US
Keith and his team will work with you and your team to create a vision, define goals, lay out a roadmap and track to your plan, identify the resources needed to achieve your goals and design a custom media experience for your customers based on your firm’s opportunities and constraints.
1. NORTHSTAR IDEA
Your WHY. An idea that guides the publication and connects with your audience.
2. EDITORIAL STRATEGY
The DRAW. Solve for the human individual, not the general market.
3. PUBLISHING, PROMOTION, DISTRIBUTION
The LIGHT. Getting your content into the hands of people who will read and share.
4. COMMUNITY & EVENTS
Your SPACE. Connecting and building relationships.
5. MARKETING AUTOMATION
Your TOOL. Closing the loop of your digital marketing channels.
6. SALES MODEL
Your INVOLVEMENT. Working with the field sales team to co-nurture your customers.
7. ROI MODEL
Your PROFITABLE OUTCOMES. Content that makes sense ushers profitable returns on content investment.
The Right Choice
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The Rocket Today, competition is fierce. It comes from existing rivals and new market participants — often in a very disruptive fashion and at a pace never seen before. To achieve your goals, it is critical for your customer experience to drive the narrative in the...
Call it what you will: recycle, repurpose, or reuse. It’s an effective way to feed your content hub. By Gregory Pings As publishing goes, MAD Magazine lost sight of a central tenet of the Publisher’s M.O™: Know your audience. Case in point: When Democratic...
An ROI model makes your business case and guides your team throughout your content hub’s operation. Guest Post By Jill Campbell The toughest part of going after the budget for any new strategic initiative might be building the business case for the C-suite, which must...
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Our Satisfied Customers
“Then I met Keith and in a single 90-minute meeting he demystified the whole thing for me. Showed me how to start small and keep it simple. He made it accessible. He made me see what was possible. And he laid out a brilliant 7-step process that would scale.”
“I had the pleasure of working with Keith on business development and strategy at Galileo Tech Media. Keith is incredibly likable, and makes easy connections with clients and professional peers. He has an eye for digital strategy development… with the rare ability to see strategy as it relates to the end-goal – results. Not strategy for strategy’s sake, but for improved digital performance and user experience.”
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13005 Greenville Avenue,
California, TX 70240
+22 140 006 754